OTC Alert – Greenfield Farms in the Green on Launch of Direct Marketing Campaign

July 11, 2011, 9:17 am

Shares of Greenfield Farms Food Inc. (OTC: GRAS), a producer of grassfed beef focusing on the delivery of its product to major retail grocery chains in the U.S., are soaring in today’s trading after the company announced that it will take part in a direct marketing campaign alongside Lowes Foods Locally Grown Club. Shares spiked nearly 18% higher at $0.530, with volume up from daily average of 181,955 to 2.38 million.

Lowes Foods Locally Grown Club is similar to Community Supported Agriculture (CSA), which consists of a community of individuals who pledge support to a farm operation.

Larry Moore, president and CEO of Greenfield Farms, said that Lowes Foods has been an early supporter of the company’s grassfed beef program and continues that support with the direct marketing campaign initiative. Moore added that the company is excited about the program and its continued partnership with Lowes Food Stores.

Recently, the company also announced that Lowes Foods expanded the availability of its beef products to all stores with service departments.

Earlier this week, Greenfield Farms announced that its 100% grassfed beef Bratwurst product line is now available. Moore said that the new spice enhanced product expands the company’s product line beyond its standard cuts of beef and ground beef programs. The company will start shipping the new product line to grocery stores on July 18.

This week the company also announced that its products will be now available at Charlotte-based specialty grocery Healthy Home Markets.

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